Grand Strand Ice Rink Business Plan

 

CONFIDENTIALITY STATEMENT

The information, data and drawings embodied in this report are strictly confidential and are
supplied with the understanding that they will be held confidential and not disclosed to third
parties without the prior written consent of Grand Strand Ice Skating Center’s management and
their agents, for the ice rink project in Myrtle Beach, South Carolina.

For more information, please contact
Steve Elias – (732) 616-7286 or via email at selias@grandstrandicemanagement.com

Grand Strand Ice Rink Business Plan

SECTION 1

Grand Strand Ice Skating Center
EXECUTIVE SUMMARY

Introduction
This report was compiled for the benefit of Grand Strand Ice Skating Center in Myrtle Beach, South Carolina.  It is designed to take a look at the market and assist in deciding if building an ice skating facility in Myrtle Beach, South Carolina has merit.  This report will show what an ice rink can expect to generate in income and what its expenses may be. The opening date of this facility is projected to be Memorial Day weekend, 2014.

Based on the information gathered on the Market, Competition, and Need for User Ice Time,
the following is presented:

The schedules and pro-forma included in this report are very conservative.  This facility has the potential to do much more in gross revenue than depicted, thereby increasing the probability of additional profits.  The additional revenue sources listed below can be derived from ancillary services such as:

  •  Ice time not allocated in these schedules
  •  Multi-purpose room used for church gatherings, organization meetings, parties, etc.
  •  Expanded food service
  •  Spectator admissions for special events
  •  Office space rental to outside entities
  •  Practice ice for Coastal Carolina University Club Hockey
  •  Ice time for an East Coast Hockey League team

Economically speaking, this project will be a benefit to the entire area as a whole and in part.   Horry County, the City of Myrtle Beach or the City of North Myrtle Beach could endorse the project and want it to be as successful as do the developers.  The ice skating venue, itself, will benefit the community – not only for its recreational value, but for the entry-level and skilled job opportunities it will create and sustain.

To this end, the following information will hopefully substantiate the interest and desire to build an ice skating facility.  With that in mind, the following should be taken into consideration:

  • Collateral jobs – hotel and restaurant industry
  • Increased tax dollars in the off peak months
  • National recognition for the community through National tournaments and events.
  • Regional events, which will also bring recognition for the community.

Recommendations
We strongly recommend that the following steps be taken in order to achieve the full potential of this facility:

  •  It is crucial that knowledgeable ice skating facility operators and / or consultants be engaged during the design phase.  This is to ensure that the layout is operable and manageable from a customer, safety, security, and efficiency standpoint.  A poorly laid out facility can be unsafe and very costly to operate.
  •  It is equally important to have a progressive, experienced and flexible management team in place that has both business and industry expertise.  Pre-opening planning, employee training, scheduling of ice time and other activities, as well as, a comprehensive promotion and ad program are essential for a strong start and a continuing growth pattern.
  •  Pre-opening activities can be scheduled to start generating cash flow before the facility is open for business.
  •  Part of the programming and promotions for the facility should include discounts for groups from schools, churches, businesses, Big Brothers, Big Sisters, and other local organizations.  Discounts for Senior Citizens, and other special groups should also be made available.

To reiterate:

  •  It is extremely important to realize that the facility design can make or break the solvency of the operation.
  • The operating entity must have knowledge and experience in this very specialized industry.

Site Analysis
A number of locations can be considered for the proposed Grand Strand Ice Skating Center. Ideally, the rink will be located close to a residential area along with a shopping center.

For example:

  •  A location near the Carolina Forest Development located off of Highway 501 could be considered. This location is heavily populated area with an outlet mall close-by.  Parents may drop their children off at the ice rink for skating, while they do their shopping.
  •  A location near Broadway at the Beach.  This location would help attract local residents along with the many tourists who the visit Myrtle Beach area.
  •  A location near Grand Strand Mall / Market Common / Airport.  Similar to “Broadway at the Beach”, this location would be ideal as it is centrally located with the ability to attract local residents and tourists alike.
  • We have also identified two (2) existing buildings which could be considered:
    • A warehouse space behind the Wings store located on Highway 17S, across from Pirate Land.
    • The former Sportszone building located in Little River.
  • Other sites and locations will be considered in Horry County, the City of Myrtle Beach or the City of North Myrtle Beach based on the location, size and related costs.

Shopping

  •  Coastal Grand Mall opened in 2004 and is the largest indoor mall in the state. The mall, which has indoor and outdoor shopping areas, has a gross leasable area of 1,047,732 square feet.  The single-story facility features five anchor stores (including Belk, JCPenney, and Dillard’s), a 14-screen movie theater, a food court, and roughly 170 stores in total.
  •  Myrtle Beach Mall is 525,385 square feet and features three anchor stores, notably Bass Pro Shops, as well as Belk and JCPenney. The single-story mall also has a 12-screen movie theater, a food court, and a variety of other specialty stores.
  • Tanger Outlets at Myrtle Beach features over 100 brand name outlets from many of the country’s most popular brands, such as Nautica and Sony. It is located on U.S. Route 501 entering the city, as well as on Highway 17 Bypass near Barefoot Landing.
  • Broadway at the Beach is a shopping complex set on 350 acres along the Highway 17 Bypass, featuring a movie theater, restaurants and more than 100 specialty shops as well as attractions, nightclubs, and three hotels, all surrounding the 23-acre Lake Broadway. It is the largest festival entertainment complex in South Carolina. Notable attractions are an Ripley’s Aquarium, Hard Rock Cafe, Planet Hollywood, Jimmy Buffett’s Margaretville, and The Pavilion Nostalgia Park.
  • The Market Common Myrtle Beach is a lifestyle center featuring several upscale shops, a movie theater. It is located on the site of the former Myrtle Beach Air Force Base. A sports complex is located at Market Commons which includes baseball fields, soccer fields,  lacrosse, roller hockey, etc.
  • Barefoot Landing opened in 1988 and currently includes 100 stores, restaurants and attractions. The center also has the Alabama Theatre, which has concerts by traditional  country music singers, as well as House of Blues a premier music and events venue that can  house an intimate big-name concert capacity of 2,000 people. The center also includes A golf resort.

Sports

Myrtle Beach is home to the Myrtle Beach Pelicans, a Carolina League baseball team and the Texas Rangers farm franchise. Ticketreturn.com Field Coastal Field is the home field of the Myrtle Beach Pelicans and is located just off Highway 17 in Myrtle Beach. It opened in 1999 and seats 6,500 people. Ticketreturn.com Field is also home of the annual “Baseball At The Beach” collegiate baseball tournament. Hosted by Coastal Carolina University each year, the
tournament features NCAA Division I baseball programs in the United States.

From 1998-2009 and again starting in 2011 (no Saturday races were held in 2010), the area hosted the Bi-Lo Myrtle Beach Marathon presented by Chick-Fil-A, every February featuring (since 2004) the Friday night Royal Bank of Canada 5K and the Saturday Dasani Half Marathon and Bi-Lo Marathon (from 1998 until 2008, a relay was held but dropped because of the popularity of the other events). Marathon day draws the limit of 6,000 runners annually (2,500 full, 3,500 half) and results usually in an unusual dawn as the race starts before dawn (6:30 AM) in order to finish by 2:30 PM.

NASCAR-sanctioned Stock car racing is held at Myrtle Beach Speedway, a .538-mile, semi-banked, asphalt-paved oval track located on US 501. Drivers in the Late Model classes will compete (against those of Greenville-Pickens Speedway) for the South Carolina Championship in the NASCAR Whelen All-American Series. South Carolina Champions’
scores will be calculated against other state and provincial champions for a continental championship.

In May 2012, the US Figure Skating Board of Directors held workshops and meetings at the Myrtle Beach Convention Center.

Golf
The area is home to numerous golf courses and mini-golf courses along the Grand Strand and further inland. Myrtle Beach has been called the “Golf Capital of the World” because of the 120 golf courses located there, the record 4.2 million rounds played, and many miniature golf courses. 3.7 million total rounds of golf were played in 2007.  The majority
of the area’s golf courses are public. Some of the notable golf courses and/or resorts include:

– Myrtle Beach National Golf Club
– Arrowhead Country Club
– Barefoot Resort and Golf Club located in
– North Myrtle Beach – Host course of Hootie & the Blowfish Monday after the Masters Celebrity Pro- AM
– Legends Golf Resort
– Grande Dunes Golf Resort

Economy
Myrtle Beach’s economy is dominated by the tourist industry, with tourism bringing in millions of dollars each year.   Hotels, motels, resorts, restaurants, attractions, and retail developments exist in abundance to service visitors.

Tourism
Hosting over 14.6 million visitors annually, The Grand Strand is home to an array of tourist attractions, and the area receives a large influx of visitors during all seasons.

The Grand Strand hosts a variety of special conventions, events, and musical concerts. The area’s attractions include its beaches and many golf courses, as well as a number of amusement parks, an aquarium, Legends In Concert, retail developments and over 1,900 restaurants including seafood restaurants, and a number of shopping complexes. The area also has dinner theaters, nightclubs, and many tourist shops. Myrtle Beach has an estimated 460 hotels, with many on the beachfront and approximately 89,000 accommodation units in total. There are two water parks in the area, including Myrtle Waves, one of the largest water parks on the eastern seaboard.

The Carolina Opry is another highly-acclaimed attraction, which features various musical, comedy, dance, and entertainment shows, including The Carolina Opry (variety show), Good Vibrations (best of the 60s, 70s, and 80s), LIGHT—a Laser Extravaganza. During the holiday season, the venue hosts The Carolina Opry Christmas Special. It is currently housed in a 2,200 seat theater.

House of Blues a premier music and events venue that can house an intimate big-name concert capacity of 2,000 people is located in Barefoot Landing, which is off Highway 17 Bypass.  House of Blues also has a restaurant located on the same property.

The Myrtle Beach Boardwalk opened in 2010 and has been recognized as the nation’s #3 boardwalk by National Geographic and one of the best US boardwalks by Travel + Leisure magazine. The Myrtle Beach Skywheel, a 200-foot observation wheel, similar to a Ferris Wheel, with glass gondolas that look over the Atlantic Ocean.

The Myrtle Beach Convention Center is a large facility that hosts an array of different meetings, conferences, exhibits, and special events every year. The expansive center, which opened in 2003, also features a Sheraton hotel and resort.

Myrtle Beach International Airport is currently under construction for a new expansion which will expand from 7 gates to 13, and the expected completion is early 2013.

Each March since 1951 during Ontario’s spring break, Myrtle Beach has hosted Canadian-American Days, also known as Can-Am Days. Tens of thousands tourists flock to the area for a week’s worth of special events.

Myrtle Beach is also home to Coastal Uncorked, a food and wine festival held in the late spring annually.

With numerous professional fireworks displays along the oceanfront, the Grand Strand area is recognized among the top destinations for Fourth of July travel. Priceline.com ranked Myrtle Beach among its top 20 destinations for Fourth of July in 2010.

It is notable that gambling is not legal in South Carolina. However, Grand Strand area residents and visitors have easy access to gambling by boat, which transports passengers into international waters beyond the reach of federal and state gambling laws.

Myrtle Beach Bike Week, also called “Harley Bike Week” is a week-long motorcycle rally that started in 1940 and attracted as many as 200,000 visitors to the city every May. Atlantic Beach Bike Week, founded in 1980, takes place the weekend around Memorial Day Weekend and is the largest African American motorcycle rally in the US and attracts as many as 400,000 visitors.

A group of Myrtle Beach businesses called BOOST, Business Owners Organized to Support Tourism, has been formed to support, promote, and maximize tourism for the Grand Strand area.

Market
Typically when a market is reviewed with an eye toward building an entertainment or recreation facility, that market is within a few miles from the potential site location.  In the ice skating industry, the market extends further. Two hundred or more miles is not too far to drive to go ice skating, even on a fairly regular basis.  Roller skating rinks are considered
neighborhood businesses.  Ice skating rinks are considered regional businesses.  An ice skating rink will draw skaters from many more miles than a theater, bowling alley, or roller rink just to name a few. The ice rink will also be an attraction for locals and tourists alike and with so many northerners moving to the Grand Strand, an ideal place to visit on a regular basis.

Industry Assessment
Ice skating is one of the fastest growing segments of the family entertainment industry.  All of  the industry indicators are showing strong growth already, as evidenced by USA Hockey and US Figure Skating.

Ice skating is a low to moderately priced activity for the occasional recreation skater.  It is comparable with going to the movies, roller skating, bowling, miniature golf, etc.  Ice skating has proven to be an excellent source of exercise, as well as being a source of entertainment.

Notable Organizations

Carolina Area Hockey Association (CAHA)http://www.usahockey.com/carolina_amateur_117/

Grant Program
Girls/Women’s Hockey
High School Hockey League
Collegiate Club Ice Hockey
Player Development Program

American Collegiate Hockey Association (ACHA)Collegiate Club Ice Hockeyachahockey.org/

Blue Ridge Hockey Conference (ACHA Member League)http://www.brhockey.com/

Atlantic Northeast Division
1. William & Mary
2. Maryland
3. George Mason
4. Old Dominion
5. Northern Virginia
Atlantic Southeast Division
1. Liberty
2. James Madison
3. Radford
4. Virginia Military
5. Roanoke
Carolina Division
1. Charlotte
2. Elon
3. College of Charleston
4. Appalachian State
5. Johnson & Wales
6. The Citadel
7. Wake Forest
Colonial Division
1. Richmond
2. Christopher Newport
3. Virginia Commonwealth
4. Loyola
5. Salisbury
6. Catholic
7. UNC Wilmington

Atlantic Coast Collegiate Hockey League (ACHA Member League)  –http://acchockey.org
1. Virginia Tech
2. Duke
3. Georgetown
4. North Carolina State
5. North Carolina
6. Virginia

SCHSHL (South Carolina High School Hockey League)

1. Fort Dorchester Patriots
2. Greenville North
3. Florence Predators
4. Wando
5. Columbia Wildcats
6. Lexington Fusion
7. Summerville
8. Greenville South
9. BE/PG
10. Stratford

Hockey for Disabled Veterans – USA Warriors – http://usawarriorshockey.org/

Competition
At this time, there is only one other existing rink in the surrounding area.  This rink however is an outdoor Roller / In-line Hockey rink.  Due to the population and visiting tourists, and the growing need for ice time by users, this facility should do well. The closest ice rinks are located approximately ninety miles north (Wilmington NC) and ninety miles south (Charleston SC) of the Grand Strand area.   While there can be no assurance that there will not be another ice rink built in the area in the future, we do not know of any plans by any other entities at this time.

SECTION 2

Grand Strand Ice Skating Center
DEMOGRAPHICS

People QuickFacts Horry County
Population, 2011 estimate 276,340
Population, 2010 (April 1) estimates base 269,291
Population, percent change, April 1, 2010 to July 1, 2011 2.6%
Population, 2010 269,291
Persons under 5 years, percent, 2011 5.6%
Persons under 18 years, percent, 2011 20.0%
Persons 65 years and over, percent, 2011 17.7%
Female persons, percent, 2011 51.1%
White persons, percent, 2011 (a) 82.5%
Black persons, percent, 2011 (a) 13.9%
American Indian and Alaska Native persons, percent, 2011 (a) 0.6%
Asian persons, percent, 2011 (a) 1.1%
Native Hawaiian and Other Pacific Islander persons, percent, 2011 (a) 0.1%
Persons reporting two or more races, percent, 2011 1.7%
Persons of Hispanic or Latino Origin, percent, 2011 (b) 6.3%
White persons not Hispanic, percent, 2011 77.1%
Living in same house 1 year & over, percent, 2007-2011 84.1%
Foreign born persons, percent, 2007-2011 6.6%
Language other than English spoken at home, percent age 5+, 2007-2011 8.2%
High school graduate or higher, percent of persons age 25+, 2007-2011 87.4%
Bachelor’s degree or higher, percent of persons age 25+, 2007-2011 21.9%
Veterans, 2007-2011 28,081
Mean travel time to work (minutes), workers age 16+, 2007-2011 21.1
Housing units, 2011 188,889
Homeownership rate, 2007-2011 70.9%
Housing units in multi-unit structures, percent, 2007-2011 36.3%
Median value of owner-occupied housing units, 2007-2011 $170,600
Households, 2007-2011 112,358
Persons per household, 2007-2011 2.34
Per capita money income in the past 12 months (2011 dollars), 2007-2011 $24,531
Median household income, 2007-2011 $42,877
Persons below poverty level, percent, 2007-2011 16.7%
Business QuickFacts Horry County
Private nonfarm establishments, 2010 8,246
Private nonfarm employment, 2010 92,343
Private nonfarm employment, percent change, 2000-2010 7
Nonemployer establishments, 2010 20,573
Total number of firms, 2007 28,117
Black-owned firms, percent, 2007 4.7%
American Indian- and Alaska Native-owned firms, percent, 2007 0.5%
Asian-owned firms, percent, 2007 1.9%
Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F
Hispanic-owned firms, percent, 2007 1.5%
Women-owned firms, percent, 2007 23.6%
Manufacturers shipments, 2007 ($1000) 894,847
Merchant wholesaler sales, 2007 ($1000) 907,553
Retail sales, 2007 ($1000) 4,967,238
Retail sales per capita, 2007 $19,797
Accommodation and food services sales, 2007 ($1000) 1,483,780
Building permits, 2011 1,776
Geography QuickFacts Horry County
Land area in square miles, 2010 1,133.90
Persons per square mile, 2010 237.5
FIPS Code 51
Metropolitan or Micropolitan Statistical Area Myrtle Beach-North Myrtle Beach-Conway, SC Metro Area
(a) Includes persons reporting only one race.
(b) Hispanics may be of any race, so also are included in applicable race categories.
FN: Footnote on this item for this area in place of data
NA: Not available
D: Suppressed to avoid disclosure of confidential information
X: Not applicable
S: Suppressed; does not meet publication standards
Z: Value greater than zero but less than half unit of measure shown
F: Fewer than 100 firms
Source: US Census Bureau State & County QuickFacts

SECTION 3

Grand Strand Ice Skating Center
ASSUMPTIONS

Assumptions
The following assumptions were made in preparing this preliminary report.  The information gathered from all of the sources is correct and accurate.

  •  Pro – forma is a compilation of information gathered from various markets and we assume their information is reasonably accurate.
  • Every effort is made to generate the attendance and ice usage necessary to make this business as profitable as possible.
  • Scheduling of activities for the ice skating facility includes programs for all facets of the sport, eg. Public Skating, “Learn to Skate (Skating School)”, Hockey, Figure Skating, etc.
  • Private lessons fees are collected by the rink and a percentage is kept as bookkeeping and rent charges to the instructors.
  • Financial projections are based on worksheets that start with a daily ice usage schedule.  This ice usage provides a starting place for generating projected income and expenses for the ice skating facility.
  • The numbers are broken down by the days of the week and different sources of ice usage revenue.  The ice rental (IR) hours are the minimum number of hours that the ice has to be rented on a seasonal basis, to achieve the projected income.  If more hours can be confirmed by potential users, then greater income can be expected.
  • Public Sessions (ADM) are scheduled every afternoon and some weekday and weekend evenings. Minimum of 10 sessions per week, more on holidays and summer months.
  • Hockey (IR) – Both adult and youth hockey programs are scheduled during the week
    with an especially heavy schedule on weekends.
  • Patch and Freestyle Sessions (P/F/D) are scheduled for figure skaters, at least every other early morning during the week, and possibly a couple of weekday afternoons.
  • Skating School Classes (SS), “Learn to Skate Classes” are scheduled at least one weekday evening, Saturday mornings, and weekday afternoons during the slower afternoon public sessions. There will be a Moms and Tots session on two different weekday mornings.
  • Aggressive Sales recruiting must be done to get day care centers and camps in to skate during the summer afternoon sessions.  School field trips are very popular and a useful promotional tool and source of income during the day.
  • Special Classes and camps must be scheduled to provide summer skating school income. Pro Shop – The Pro Shop is critical to the operation of a successful ice skating center.  It is the focal point of all activities, as well as the place to pay for all programs and activities.  It is a tool in promoting all other programs in the rink.  The Pro Shop may also be a lease agreement, which will deal with rent plus a percentage of sales.
  • Snack Bar – We included the income and expenses for the Snack Bar as part of the rink
    operations.  The choices on snack bar fixtures will determine the menu and income
    potential.  The projected income is for a modest snack bar in the skating facility.

Market Risks
Generally speaking, the success of the operation is contingent to some extent upon factors over which the business has no control, such as competition, trends in the economy, interest rates, government regulation, and the availability of satisfactory financing and disposition opportunities.

A Few Noted Cautions

No Assurance of Profit or Appreciation
Although the “Venture” anticipates that the ice rink will generate a positive cash flow from operations, there can be no assurance that the Business will operate at a profit. Every effort of management is anticipated to make this venture a profitable one.
Additional Requirement for Capital – Bond Issue
Operating costs of the facility may not be met in full by operating income from the Business, especially during the first year.  Although this pro-forma shows projected net cash, there can be no assurance that sufficient funds will be available to cover all debt and operating expenses.  Provision must be made for contribution of operating capital.
Financial Projections
The financial projections are based on numerous assumptions. Actual results will differ from those projected and the variance could be material.  All estimates of operations and future value are subject to material uncertainty, and no assurance can be given as to the actual results of the operations. Debt service on the financials could relate to bank borrowings and/or investment capital returns.
Entity Structure
This entity structure is projected to be an LLC, taxed as a partnership or S-Corporation for federal and state income tax purposes. A nonprofit entity may also be considered in order to raise funds from those looking for an income tax deduction.  The final entity structure will be determined once investors are located, plans are drawn and funding is imminent.

SECTION 4

Grand Strand Ice Skating Center
Removed

SECTION 5

Grand Strand Ice Skating Center
INDUSTRY INFORMATION

USA Hockey
USA Hockey is the official governing body for amateur ice hockey.  Beginning as far back as 1936, USA Hockey has remained true to its goal to promote the growth of ice hockey in America, and to provide the best possible experience for all participants by encouraging, developing, advancing and administering the sport.
USA Hockey – Players by District and State

USAHockey-10-11

USAHockey-09-10

USAHockey-08-09

USAHockey-07-08

USAHockey-06-07

 USA Hockey – Registration for Disabled Hockey

Registration for Disabled Hockey (USA Hockey registered players and coaches in SC):
2011-12 – 49
2010-11 – 63
2009-10 – 25
2008-09 – 0

United States Figure Skating Association (USFSA) Membership Statistics

By Year

CURRENT FL GA MD NC SC TOTAL Grand Totals
Regular 1594 734 1125 720 260 4463
Basic Skills 1657 438 939 1838 661 5533 9996
2010-11 FL GA MD NC SC Total
Regular 1788 808 1132 809 305 4842
Basic Skills 2769 1194 1700 2369 808 8840 13682
2009-10 FL GA MD NC SC Total
Regular 1658 783 1108 799 317 4465
Basic Skills 2526 992 1666 2846 821 8851 13516
2008-09 FL GA MD NC SC Total
Regular 1690 655 1170 902 272 4689
Basic Skills 2447 674 2541 2402 610 8674 13363
2007-08
Regular 1788 715 1212 914 291 4920
Basic Skills 2745 730 2401 3082 713 9671 14591
2006-07
Regular 1703 740 1244 947 283 4917
Basic Skills 2437 727 2224 3339 805 9532 14449

By State

FLORIDA 2011-12 2010-11 2009-10 2008-09 2007-08 2006-07
Regular 1594 1788 1658 1690 1788 1703
Basic Skills 1657 2769 2526 2447 2745 2437
GEORGIA 2011-12 2010-11 2009-10 2008-09 2007-08 2006-07
Regular 734 808 783 655 715 740
Basic Skills 438 1194 992 674 730 727
Maryland 2011-12 2010-11 2009-10 2008-09 2007-08 2006-07
Regular 1125 1132 1108 1170 1212 1244
Basic Skills 939 1700 1666 2541 2401 2224
N Carolina 2011-12 2010-11 2009-10 2008-09 2007-08 2006-07
Regular 720 809 799 902 914 947
Basic Skills 1838 2369 2846 2402 3082 3339
S Carolina 2011-12 2010-11 2009-10 2008-09 2007-08 2006-07
Regular 290 305 317 272 291 283
Basic Skills 661 808 821 610 713 805

US Figure Skating 15 Year Trends

US Figure Skating 15 Year Trends

SECTION 6

Grand Strand Ice Skating Center
PRE – OPENING CONSIDERATION LIST

Pre – Opening and Temporary Expenses
Pre-opening services are those that would help indicate to potential clientele the prospect of  their patronage once the facility is opened, as well as services for the Grand Opening events. These would include things such as a “Grand Opening” banner.

Temporary services are those that are necessary to the start-up of the Grand Opening events, and overall performance of the facility before it is functional and open to the public. These would include things such as a temporary office trailer, telephone expenses, etc.

Building
The check-list for building supplies includes all equipment that is vital to the operation of the facility, and depends on the type of facility as well as the services that the facility plans to offer. These would include things such as display boards, a phone system, rental skate racks, etc.

Insurance
The extent of insurance coverage that a rink needs to have should include most aspects of the facility. It should include coverage for everything from natural disasters to employee protection services, as well as all types of insurance specified by law in your particular area.

Cash Handling
The pre-opening check-list for cash handling should include those things that are necessary to ensure accurate bookkeeping and accounting practices. These would include things such as deposit books, cash boxes, etc.

First Aid Room
The supplies needed to maintain a well-stocked first aid room includes all items that would be needed in case of any injury or emergency, minor and major. These would include a range of supplies, from Band-Aids and medical ointment all the way to air splints, a stretcher, and so on.

Licenses – Permits – Taxes
All permits and licenses should be prepared, obtained, and on-hand before the facility opens. These include all regulatory paper-work, permits, licenses and forms necessary to legally and efficiently satisfy all county, state, and federal regulations.

Ice Support
Any equipment that will be needed to support all ice skating-related activities should be taken
care of as a pre-opening project. On your list will be things as major as the refrigeration
system, to as seemingly minor as shop towels, and so on.

Ice Making
Projects that should be completed before the facility’s opening with regards to ice making would include all things concerned with color prints and painting on the ice and around the rink, as well as any maintenance needed to be done on existing print. These would include all things needed to color the ice and to make appropriate measurements, such as a tape measure, and ice paint.

Supplies
All supplies needed to operate the facility on a day-to-day basis should be obtained, and an
ample stock should be on hand before the facility becomes open to the public. These would
include things such as brooms, paper towels, trash cans, and so on.

Music
There are many things necessary to have installed and set up concerning the musical accompaniment for the public sessions before the facility opens. CDs and TV monitors are an example of the types of things you will need to have prepared for the music section of your pre-opening list.

Office
Appropriate office equipment needs to be in place and ready-for-use by all staff prior to the Grand Opening. These would include things such as chairs, a time clock, etc.

Office Supplies
In addition to office equipment, there are various supplies that should be on your pre-opening list also. These include necessities such as accounting software, and answering machine, as well as things like rubber bands and envelopes.

Printing
All your printing needs should be handled and ready-for-use before the facility is operational. Printing supplies include such standard items as admission cards and flyers.

Skate Repair
The pre-opening list needs to include all tools, equipment, and various other items for the repair of skates and the maintenance of the skate repair area. These would include things such as drill bits, extra rental laces, water proofing material, etc.

Snack Bar
Your pre-opening list also needs to include all things pertinent to running the snack bar. This list should have things as obvious as a menu board to items such as add rolls.

Services
Additional services to be considered for your pre-opening check-list are those concerned with regular day-to-day maintenance and operation of the facility. Things like an alarm service and restroom sanitation should be included.

Skating School
All equipment and supplies necessary to operating the Skating School should be purchased and accounted for before the facility is open to the public. Your check-list should include items for use in testing, scheduling, conducting class activities, etc.

Tools
Various tools needed to make minor or major repairs to the facility and its equipment should be obtained and on-hand as a pre-opening requisite. These tools are for use as well as, to complete any future projects that may come up later on.

SECTION 8

Grand Strand Ice Skating Center
Why Build an Ice Rink in Your Community?

Community Benefit
In addition to the marketable entertainment and recreational value a rink offers, there is also significant benefit with the opportunity for new employment in the community. A community skating center will provide many jobs for professional adults as instructors and management, as well as part-time entry level jobs for the younger residents. The following is a list of jobs available at a typical skating rink:

  • Manager – Responsible for overall general management of day-to-day activities at the facility.
  • Assistant Manager – Responsible for assisting the Manager in running the facility.
  • Hockey Director / Skating School Director / Program Director – Responsible for designing, implementing, and directing skating programs and classes.
  • Shift Manager – Responsible for managing the staff and rink activities assigned to him or her during a specific work shift.
  • Snack Bar Manager – Responsible for managing and operating the snack bar, and staff needed to operate sufficiently.
  • Administrative Assistant / Office Manager – Responsible for secretarial and office duties such as personnel records, payroll, basic bookkeeping, check book for C.O.D. payout, monitoring of office supplies, etc.
  • Skate Guard – Responsible for cleanliness around the rink, the handing- out and return of skate rentals, as well as maintaining orders on the rink floor during public sessions.
  • Maintenance – Responsible for repairs and maintenance around the facility.
  • Security – Responsible for the overall safety and security of guests, employees, and the facility in general.
  • Cashier / Receptionist – Responsible for answering phones and directing calls the collection of admission and/or rental fees, as well as fees for classes, private lessons, and whatever else the rink may be charging for.

An ice rink will also bring national and regional recognition to your community. The way in which the ice rink is capable of bringing this recognition is through tournaments, conventions, meetings, etc. A national or regional USA hockey or US Figure Skating event will bring teams/contestants from all across the country to your facility. This not only will bring your community recognition, but will also help the other local entertainment businesses, restaurants, and hotels in your area.